In the realm of product design, novices frequently fall into the trap of believing that complexity equates to quality. They might think that having more components, more capabilities, and more functions automatically signals that a design is superior. In truth, though, a product is usually diminished, not improved, when it becomes complicated.
Simple design is often good design.
The key to simplicity is defining a clear purpose for the object. If an object is intended to do only one task, making all design choices become relatively easier. Every decision about its dimensions, weight, form, and materials now has a single objective. This allows the design to be clearer in terms of its use and more intuitive.
Simplicity also makes an object easier to use. Users prefer not to “figure out” how to utilize a specific object. The best product designs feel right on first contact. When something requires instruction, then it probably isn’t simple enough.
Knowing how to get rid of things that are unnecessary is essential design talent. Adding superfluous elements adds unnecessary mass to the product, physically and mentally, but most importantly functionally. By subtracting all things that aren’t related to the purpose of the object, you actually make the object itself stronger, more focused and simpler to work with.
In addition, the design is much easier to implement. Designers know that complicated, multi-functioning pieces are extremely expensive and difficult to build, more prone to breaking than a simple design. Therefore, the reality of designing and manufacturing a product makes the case even stronger for simpler solutions. This is why in our experience many of the most iconic products in the modern era are very simple.
Simplicity can help in creating a stronger visual statement as well. It’s simpler, clearer shapes, structures and overall forms which help us see the object more professionally, with more thought, and less distraction. When we have one singular focal point, it will help draw our eye more directly and intentionally.
Simplicity in design does not imply lack of creativity. It means to reduce down to the essentials. It’s a means to make sure everything that is left is needed, is purposeful and has an intention behind every element that makes up an object.
It is also through the process of iteration that objects can become simple. In the beginning phases of designing, we tend to be more complicated. As we evolve our ideas, we strip away unneeded elements, and what remains becomes more concise and more effective.
At ObjectDesignFlow, this approach is one of the first things we instill into the minds of our students, teaching them that they can make an idea simpler without it losing meaning.
In object design,
Simplicity does not mean having no thoughts. It’s the result of good design.